Black Friday, the day after Thanksgiving, has always been the kickoff event of the holiday shopping season and one of the biggest shopping days of the year. Marketing experts recognized how popular it was and followed it up with Cyber Monday, a second day of mega-sales focused on online shopping, and then Small Business Saturday — making the period after Thanksgiving famous for its blitz of deals.
Some people noticed that this glut of consumerism would likely leave some people looking to step away from shopping and do something a little more meaningful.
In 2012, the 92nd Street Y in New York and the United Nations Foundation introduced Giving Tuesday with the hope that, after several days of big sales and rampant consumption, there’d be interest in giving back.
Giving Tuesday is a global generosity movement unleashing the power of radical generosity. Giving Tuesday was created as a simple idea: a day that encourages people to do good. Since then, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.
To join the movement and give of your time or resources, or to use the power of your voice in your local community, check out or Facebook or reach out to Gretchen Smith at email@example.com to learn about matching grant opportunities.